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Advertising Communication

The objective of the Advertising Communication Division is to provide a professional meeting and communication forum to all researchers interested in the field of advertising. The forum shall spread and stimulate high quality research in the field. The division also aims at enabling its members to keep in touch with fellow researchers as well as enabling young scholars to get in touch with the field of advertising research. Research of young scholars is explicitly welcomed and promoted as is international cooperation. The division’s primary audience are academics. However, practitioners at all levels of practice are welcome to join.

Advertising is broadly understood as any form of planned communication by professionals that aims at influencing knowledge, opinions, attitudes and/or behavior by drawing on specific advertising material and the mass media as communication channel. Any research related to advertising is invited to be presented at the annual division meeting, that encompasses research areas such as uses and gratifications of advertising, advertising effects, historical and structural perspectives on advertising, the economics of advertising, consumer protection, the ethics of advertising, research methodology (quantitative and qualitative), advertising theory, and research related to advertising as a profession. To ensure high quality research, all submissions pass through double-blind peer-reviews.

The division is also meant as a place to exchange information about academic teaching in the field of advertising and to promote its integration in university curricula. Members are furthermore regularly informed about the ongoing activities of the division and the German Communication Association as a whole. This also includes information about academic events of related associations. By organizing joint division meetings, the division aims at developing relations with other divisions of the German Communication Association or other academic associations that are active in related fields.

 

Chair: PD Dr. Tino G. K. Meitz (tino.meitz@uni-jena.de)

Vice Chair: Dr. Nils S. Borchers (nils.borchers@uni-leipzig.de)