The aim of the Media Economics division is to apply economic concepts and theories to the analysis of communication and media as a unique constellation in society. This area of research is part of publishing and communication science and also has links to business and economic science. The division analyses as well the effect of other academic disciplines on the application and development of areas of media economics. It also aims to establish appropriate, critical ways of studying media/communications and economics in interdisciplinary discourse and media practice with the help of theoretical models and empirical methods. Its work considers macro-, meso- and microperspectives.
The division believes that the academic community should view research and teaching programs on media economics and media management in publishing and communication science as well as in the field of business studies, which are typically considered two separate disciplines, as a single unit.
Furthermore, the division acts as a forum for specialist conferences and workshops, contributions to annual conferences and relevant international events. Finally, issuing regular academic publications, promoting young researchers and interdisciplinary exchange are also key parts of the work of the Media Economics division of the German Communication Association.